They were already famous, having to create a fiercely loyal fan base over the years with their prowess as social media influencers. This year, many of them will cash in on their digital fame to try and carve a career in acting. A couple of such social media influencers have already done so in the past.source https://www.indiatvnews.com/entertainment/celebrities/carryminati-to-prajakta-koli-social-media-influencers-make-way-into-acting-676574
