Bollywood is struggling to be back in form, battling the twin onslaught of post-lockdown blues and the rise of OTT. While many producers are taking the easy way out and selling films to digital platforms, the more-talked-about projects are naturally expected to bail out a box office that is trying hard to woo back the audience. April to August is traditionally a hectic phase for the film exhibition business, with summer vacations followed by the festive weekends of Eid and Independence Day, among others.source https://www.indiatvnews.com/entertainment/bollywood/can-bollywood-hope-for-a-big-budget-summer-683290
