Singer Jonita Gandhi said that music videos are a great way for singers to reach out to their audience. In the case of film songs, she points out, fans only know the actors they see on screen and often have no idea who sang the song. "We're living in a visual era. As a singer, especially in Bollywood, we don't often get to be the face of our voice, so listeners don't get to know who we are. Music videos for independent music gives us the opportunity to be the face of our own voice," she said.source https://www.indiatvnews.com/entertainment/celebrities/jonita-gandhi-pandemic-gave-singers-chance-to-connect-with-music-within-us-691582
