Television actress Avika Gor says the positioning that beauty creams have created over a period of time is that fairness is equivalent to beauty. However, she does not agree with it. Avika, who is known for her work in shows such as "Balika Vadhu", "Sasural Simar Ka" and "Khatron ke Khiladi", did not accept endorsement deals from three fairness cream brands. She says society cannot idolise one colour.source https://www.indiatvnews.com/entertainment/celebrities/avika-gor-confidence-has-to-come-from-our-work-ethic-knowledge-710402
