The bride, pretty, radiant and in red, sits in front of the sacred fire, her family, the groom and his parents around her, the love flowing like a balmy breeze. And in that arguably most precious moment, she looks into the camera and asks why must a woman be commodified through the custom of ‘kanyadaan’, literally ‘donating a daughter’.source https://www.indiatvnews.com/entertainment/celebrities/alia-bhatt-s-ad-sparks-debate-on-relevance-of-wedding-ritual-kanyadaan-dia-mirza-others-react-736585
