Bollywood actress Alia Bhatt has invested in Phool.co, a start-up backed by IIT-Kanpur that converts floral waste into charcoal-free luxury incense products. Founded in 2017 by engineering graduate Ankit Agarwal, Phool.co has also received Fair for Life - Fairtrade and Ecocert Organic & Natural certificates.source https://www.indiatvnews.com/entertainment/celebrities/alia-bhatt-invests-in-waste-flower-recycling-startup-739211
