Are people adopting the new normal or have they adopted it already? The COVID19 pandemic has disrupted life and we have been making many adjustments. While everyone is trying to adapt to the new lifestyle, there are changes which are long-lasting. One of the major shifts that everyone has witnessed is from theaters to the OTT. The cinema business experience a major drop as theaters were shut due to the covid lockdown. It is now in the recovery phase. It was during the first COVID lockdown that people turned to TV and mobile screens for entertainment. While it wasn't the TV that attracted regular audience but the online platforms. Several OTT platforms including Disney + Hotstar, Netflix, Amazon Prime, Alt Balaji, ZEE 5 among others entered the competition and gained popularity, making it an economical source of entertainment. These platforms undoubtedly challenged the supremacy of traditional television and big screens and continue to do so.source https://www.indiatvnews.com/entertainment/ott/with-reality-shows-to-big-budget-films-making-their-ott-debut-is-theatre-culture-coming-to-end-750511
